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MailerLite
Editor’s Choice★★★★★ 4.8 (2,147 reviews)
The cleanest, most deliverable email marketing platform for small and medium businesses.
Overview
MailerLite is one of the easiest and most affordable email marketing platforms, with top-tier deliverability and a surprisingly deep automation builder. Trusted by over 1.5M businesses worldwide.
Key Features
- Drag-drop email editor with AI writing
- Visual automation workflow builder
- Landing pages + embedded forms
- Advanced segmentation
- Subscriber management + tagging
- E-commerce integrations (Shopify, WooCommerce)
Pricing
Free
$0Up to 1,000 subscribers, 12k emails/mo.
Growing Business
$9/moUnlimited emails, removed branding, automations.
Advanced
$18/moMulti-trigger automations, dedicated IP.
Pros & Cons
✓ Pros
- Best free tier in the space
- Industry-leading deliverability
- Clean, modern UI
- Affordable at scale
✗ Cons
- Less advanced than Klaviyo for DTC
- Fewer third-party integrations
- Reporting could be deeper
Editor’s Verdict
For any business sending to under 50k subscribers, MailerLite is the most cost-effective choice in 2026. Clean UI, excellent inbox placement, and a genuinely generous free tier. If you outgrow it, you’ll know.
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